Thinking of upgrading your motorsport website? See how brands like FEV and Corbeau have taken their sites from static to selling—without losing their identity.
It’s one thing to talk about building a better website. It’s another to show real-life examples. That’s why we’re sharing a few case studies from motorsport and automotive brands we’ve worked with at StuLane. Each of these businesses had different needs—but they shared a common goal: to have a website that reflected the quality of their products and made it easier for people to buy.
FEV (Fire Extinguisher Valve) – Selling Safety Without the Stress
FEV are a long-established name in motorsport fire suppression systems. But their old website didn’t reflect the quality of their engineering—and it didn’t support online sales.
We built a clean, mobile-first e-commerce site that included:
- Clear product categories (e.g. handheld, plumbed-in, FIA kits)
- Spec sheets, usage guides and certifications
- Secure payment and checkout
- A trade login area for repeat buyers
The result? Greater credibility, reduced admin time, and a steady stream of online orders from new and returning customers.
Corbeau Seats – Performance Seating, Professionally Presented
Corbeau had a strong reputation in the industry, but their outdated website made it difficult for users to browse or buy. We modernised the site to reflect their brand and made it easier to use for both trade and retail customers.
Key improvements included:
- A refreshed design that matched their heritage
- Detailed product pages with model comparisons and fitment data
- A dealer portal with trade pricing
- Testimonials from professional teams and customers
These changes improved user experience, boosted trade enquiries, and helped better communicate their unique product range.
What These Projects Had in Common
Although their needs were different, both FEV and Corbeau shared a few key challenges:
- Outdated designs were costing credibility
- Technical product info was lacking or hard to find
- Trade customers had no clear path to order or engage
- Admin teams were spending too much time handling repeat queries
By solving these issues with clear structure, strong visuals, and useful tools, we gave both brands websites that supported their growth.
Features Motorsport Brands Value Most
From our experience, these are the features that consistently deliver results:
- Vehicle-specific filtering – so users can find what fits
- Technical downloads – PDFs, specs and installation guides
- Dealer/trade login areas – with tiered pricing and repeat order tools
- Application notes and comparison tools – for complex product lines
- Integration with suppliers like Part-Box.com – for live stock and pricing sync
- Fast, mobile-friendly performance – essential for users on the move
These aren’t bells and whistles—they’re foundational to a high-performing motorsport website.
Why It Matters
In motorsport, trust is everything. Your website plays a huge role in how that trust is earned online. A good site doesn’t just look smart—it builds confidence, supports your sales process, and makes it easier for customers to choose you.
How We Work with Motorsport Brands
At StuLane, we understand the nuances of the motorsport industry. Whether you’re supplying teams, enthusiasts or trade buyers, we:
- Learn your product range and customer journey
- Build a site structure that reflects how your buyers think
- Write clear, conversion-friendly content
- Integrate technical features to make your life easier
- Offer ongoing support to keep your site performing
We’re not just web designers—we’re a partner in helping your business grow.
Thinking of Upgrading Your Site?
If your current website isn’t working as hard as it should, we can help you turn it into a valuable asset.
Want to be our next motorsport success story? Get in touch—we’re ready when you are.
