Our Work / Professional motorsport

West Surrey
Racing.

A website that keeps pace with one of British motorsport’s established race teams.

Website Design & Development

Ecommerce

Content & Management

Ongoing Support

Client

West Surrey Racing

Sector

Motorsport

Services

Website · Ecommerce · Content · Ongoing support

Platform

WordPress · WooCommerce

Ongoing support

Yes, ongoing

A sport that never stands still needs a website that doesn’t either.

West Surrey Racing competes in the British Touring Car Championship and British GT. The website has to present the team at the level it races at.

It also has to keep up. Drivers, championships, partners and results change through a season and again every year, so the site gets refreshed for each new one.

01 The homepage

wsr-racing.com

A proper home for a professional team

The team, its drivers, the championships it contests, race news and the partners behind it, with the imagery doing a lot of the work.

Working alongside the media team

WSR runs its own media operation. We don’t replace it. We look after the web side and keep the site current while they handle communications.

02 The team & drivers

03 Championships

Merchandise and partner products

We added a WooCommerce shop so the team can sell its own merchandise alongside products connected to its sponsors. The site now has a commercial job as well as a promotional one.

Behind the work

Our name’s on the cars.

Stu has known Carl at WSR for years. Carl once ran one of Stu’s own race cars. These days the StuLane logo sits on the team’s touring cars, which isn’t something we take for granted.