Ecommerce
Ecommerce that makes it easier to buy
We design and improve ecommerce websites that help customers find the right products, understand what they're buying, and complete their purchase with less friction.
WooCommerce · Product structure · SEO · Conversion · Ongoing support
The store has to work from search to checkout
A store is a chain of small decisions. Any weak link and the sale quietly doesn't happen.
Search → Category → Product → Basket → Checkout → Repeat purchase
Easy to find
If a customer can't locate the product in three clicks, they go somewhere that lets them.
Works on a phone
Most browsing happens on mobile. Filters and checkout have to be usable one-handed.
Categories that make sense
Structured the way customers think about the products, not the way the supplier files them.
Checkout stays out of the way
Fewer steps, no surprises on postage, and the payment options people expect.
Enough information
Specification, fitment and delivery answered on the page rather than by email.
You can see what worked
Tracking set up so you can see how products and channels are performing.
Ecommerce websites built around real products
What we build
01
Product catalogues
From straightforward ranges to thousands of products, variations and SKUs.
02
Search & filtering
Help customers narrow down the range and find the right product quickly.
03
PRICING & STOCK
Retail, trade pricing, offers and stock levels that reflect what's really available.
04
SHIPPING & PAYMENTS
From straightforward delivery to awkward items, multiple shipping rules and the payment options customers expect.
05
CUSTOMER ACCOUNTS & PROMOTIONS
Repeat ordering, trade customers, discounts, bundles and campaigns.
06
FEEDS & INTEGRATIONS
Connect products, orders and customers with the systems your business already uses.
Product discovery
Make products easy to find
Most lost ecommerce sales aren't a checkout problem. They happen earlier, when someone can't find what they came for. Structure, filters and naming do most of the work here.
For automotive parts, that usually means
Make → Model → Product type → Product
Category structure
Filters
On-site search
Product naming
Navigation
Related products
Vehicle fitment
Product attributes
Internal linking
Breadcrumbs
Product pages
Product pages that give customers confidence
Customers shouldn't have to contact you just to work out whether a product is right for them.
Imagery
Real photographs of the actual part, from the angles that matter.
Specification
Dimensions, materials and figures set out plainly.
Compatibility
What it fits, stated clearly. It's the question that holds up most orders.
Delivery
Cost and timing before the basket, not after.
Reviews & FAQs
Other customers' words, and answers to the questions people really ask.
Search visibility
Get products found in search
Ecommerce SEO isn't the same job as SEO on a brochure site. Category pages usually carry the commercial search demand, and filters can quietly generate thousands of near-duplicate URLs if nobody's watching.
Category pages
Product pages
Search demand
Titles & headings
Product content
Internal linking
Duplicate content
Faceted navigation
Structured data
Merchant Centre
AI search
Product discovery is changing too
Customers increasingly ask AI tools to compare products, check whether something fits, or find a supplier. Clear product information and well-structured content make your range easier for those platforms to understand.
?Will this part fit my car?
?What's the difference between these two brands?
?Which UK supplier stocks this?
Specialist experience
StuLane / Automotive ecommerce
Performance parts are one of the harder ecommerce problems: fitment matters, product data comes from suppliers in a mess, and a wrong order costs everyone money. It's the category we've done the most of.
Performance parts
Vehicle filtering
Make/model structure
Brand architecture
Compatibility data
Dropshipping
Supplier feeds
Product content
Improving what exists
Already selling online?
An online store is never really finished. Products change, suppliers change, shipping rates change and customers behave differently over time. We can keep improving what you've already got, from new products and promotions to SEO, integrations and conversion.
Redesign
Conversion
Product structure
Search & filtering
Checkout
Mobile
SEO
Speed
Integrations
Content & reporting
Ecommerce in practice
Automotive · Performance parts
AReeve Performance
A workshop and a parts business on one site, with tuning and servicing enquiries alongside an ecommerce store customers can order from directly.
Online retail · Ecommerce
Teamwear & merchandise
Around ten years of ecommerce for an online-only workwear retailer, and one Harlequin site that wins new teams while selling merchandise to fans.
“Completely turning my website around and bringing it all up to date. The new photos, blogs and products are looking great and have made my website easier to navigate and process orders.”
Kurt Johnson
Google review (extract)
Low pressure, as ever
Want your online store to work harder?
Whether you need a new ecommerce website or want to improve an existing store, we can help you work out where the biggest opportunities are.