Motorsport team websites

Be the team every driver wants to race for

You fight for every tenth on track. Your website should be just as competitive: your wins, your drivers and your team, shown off properly, so the next driver wants a seat. Built by the team behind the MINI CHALLENGE and Britcar websites.

MINI CHALLENGE
Official digital partner
West Surrey Racing
Partner
Britcar
Championship website
First impressions

They check you out before they sign

Drivers shop around. Before anyone commits to a season or an arrive-and-drive weekend, they compare teams: results, cars, current drivers and who has raced with you before. If your website looks second best, so do you.

Your current drivers want a team they're proud to be seen with. Fans, sponsors and journalists check you out too. Instagram shows last weekend. Your website should prove you're the team to beat.

What people look forInstagram aloneYour own website
Results and championship winsLost in old postsSeason by season
Your current driversTags and mentionsA profile for each driver
Seats and arrive-and-driveDMsA clear page with an enquiry form
Who has driven for youHard to findA driver alumni page
Somewhere for fans to followFeed onlyNews, galleries and race-weekend updates
Sponsor exposureA logo in a captionPartner pages with links
Press and media informationNoA media page and team story
Showing up on GoogleRarelyBuilt in
A platform you controlNoYes
Already in the paddock

We're already in the paddock

We're the official digital partner of the MINI CHALLENGE, we build the Britcar website and we're partners of West Surrey Racing. We see how teams win drivers and sponsors every race weekend.

So we know how the front-running teams fill seats, what drivers look for before they sign, and what sponsors expect for their money.

StuLane logo on the side of a MINI CHALLENGE race car
Our work in the paddock

Sites we've built for the grid

Not concepts. Real websites for real teams and championships, racing on the same weekends as you.

West Surrey Racing website by StuLane
BTCC team · since 2023
West Surrey Racing

Team website and online shop, refreshed for every new season. We're their official digital partner, with our logo on the cars.

See the project →
Excelr8 Motorsport website by StuLane
BTCC team · past project
Excelr8 Motorsport

Team website covering their racing programme, arrive-and-drive and partners.

MINI CHALLENGE website by StuLane
Championship · since 2016
MINI CHALLENGE

Championship website, online entries, content, email and social media, every season since 2016.

See the project →
Teams, drivers and championships

Some of the names we've worked with

The problem

Fast on track. Slow online?

Teams put everything into the cars and the drivers. The website gets built once and left behind. Here's where most teams are losing ground.

—Last season's drivers still on the homepage
—Old championship names and dates
—Sponsors hidden in a logo strip
—No results or titles on show
—No proper team story
—No easy way for a new driver to enquire
—Hard to use on a phone
—News that stopped a few seasons ago
—A site that doesn't match the team on track
The goal

Be the best team online

Motorsport is about being better than everyone else. Your website is no different. Three jobs come first.

Britcar winner with the number one board
Win the next driver

Give the next driver every reason to pick you: the programmes you run, the support they get and how to get in the car.

Britcar Porsche Cayman at Donington Park
Show off your drivers

A profile for every driver, with results, photos and partners, kept current all season. Drivers want to be seen with a team that shows them off.

Britcar pit stop at Snetterton
Look like champions

Wins, podiums and titles front and centre, with the people and the workshop behind them. Make the rest of the grid look twice.

It should also
Win sponsors

Give partners real exposure, with their own space, story and links.

Sell arrive-and-drive

Explain packages and test days so the right drivers get in touch.

Keep news flowing

Race reports and signings you can post yourself in minutes.

Pass the check

Look as professional online as you are in the paddock.

What it could look like

What a front-running team site looks like

A concept we designed to show the approach. Every real project is designed around the team's own brand, cars and people.

hartwellmotorsport.co.uk
Hartwell Motorsport Team · Drivers · Racing · Partners · News
MINI CHALLENGE · JCW & Cooper
Seats available for 2027
Drive with us
JCW
Driver profile
Race report
Double podium at Silverstone
Partners
Meet the people behind the cars
Concept design for an example team. Not a live client website.
What we can build

Built for your team. Nobody else's.

No two teams run the same way, so we don't sell a fixed package. We start with what you need the site to do, then pick from what fits.

Team & aboutDriver profilesChampionshipsResultsSponsor & partner pagesNewsGalleriesDrive With Us enquiriesSponsorship enquiriesContactSocial feedsAnalyticsSEO & AI searchOngoing support
The StuLane team talking with A Reeve Performance in the garage
Motorsport experience

We know the paddock as well as the web

MINI CHALLENGEOfficial digital partner and championship website
West Surrey RacingPartner
BritcarChampionship website
A Reeve PerformancePerformance and motorsport client

Plus performance, motorsport and automotive businesses across the UK, and ongoing support from an established agency once your site is live.

How it works

From first chat to lights out

01
Chat

A relaxed call about the team, your plans for next season and what the site needs to do.

02
Plan

A clear proposal and quote, and a simple list of the content we need from you.

03
Design

Designs in your colours, using your own cars, people and photography.

04
Build

We build, add your content and set up search and analytics properly.

05
Launch

We go live, show you how to post news, and stay on hand all season.

Investment

Most professional motorsport website projects start from around £3,000 + VAT, depending on scope and functionality.

Book a 20-minute call
FAQs

Questions teams ask

Which championships do you work in?

Any. We work most closely with the MINI CHALLENGE and Britcar, and with teams, drivers and motorsport businesses across UK motorsport.

Can you move our existing content?

Yes. We move across the pages, news and photos worth keeping, and tidy them up on the way.

Can we update the site ourselves?

Yes. You can post news, add drivers and update sponsors yourself, and we show you how at launch.

Do you look after hosting?

Yes. Hosting, security updates and support are available as a separate monthly or annual plan.

How long does a team website take?

Usually a few weeks once we have your content. Start now and you can launch before the 2027 season.

Can you help our drivers too?

Yes. We build personal websites for racing drivers, built around winning and keeping sponsors.

2027 season

Start 2027 ahead of the grid

Your rivals are planning their season now. Talk to Stu about a website that makes yours the team drivers, fans and sponsors want to be part of.

Talk to Stu Lane
MD, StuLane
Book a 20-minute call

Pick a time that suits you. A quick chat about your plans, no hard sell.

Choose a time
Send a message

Tell us a bit about what you need and Stu will get back to you.