What we do · Marketing
Get found
online.
A good website is only worth having if the right people know it exists. We help businesses get found, and turn that into enquiries and sales.
SEO · AI Search · Paid Advertising · Content · Tracking & Reporting
Four ways we get you in front of people
Most businesses need a combination rather than one in isolation. Working out which is usually where we start.
01
SEO & Search Visibility
Improve how easily you're found in search by the people already looking for the products or services you offer.
02
AI Search & Visibility
Help AI tools understand what your business does and why it matters, so you have a better chance of appearing in the answers they give.
03
Paid Advertising
Put your business in front of the right people quickly, with targeted campaigns across search and social.
04
Digital Marketing
Ongoing marketing that connects the channels that make sense for your business, rather than treating each one in isolation.
How we judge it
The right people, not just more traffic
Ten thousand visitors who were never going to buy is not a good month. Two hundred of the right ones usually is.
01
Visibility
Showing up where your customers are looking.
02
Relevance
Reaching people with a genuine reason to care.
03
Enquiries
Calls, forms and bookings worth receiving.
04
Sales
Orders and booked work, tracked to what produced them.
05
Return
Cost against what it brings in, judged on margin.
06
Honesty
If something is not working, you hear it from us.
Marketing in practice
Asbestos consultancy · Multi-channel
Crucial Environmental
Working alongside the in-house team on search, AI visibility, Google Ads and social, plus a custom CRM that follows each enquiry through to the finished job.
SEO · AI Search · Marketing
More than ten years of local search, AI visibility and marketing for a multi-branch estate agency across East Sussex.
Ecommerce · SEO · Google Ads
Around ten years of SEO and Google Ads for an online workwear retailer whose website is now the whole business.
A developing area
People are asking, not just searching
More people are asking questions in AI tools instead of searching with a few keywords. That changes how businesses need to think about being visible online. We help make your business clearer, easier to understand and more likely to appear in the answers that matter.
Clarity
Structure
Evidence
Consistency
Local signals
Technical access
How we work
No named methodology and no diagram. This is what happens, in this order, and then it repeats.
Understand the business
What the work is worth, the margins, and what you want more of.
Understand the customer
How they search, what they compare, what makes them call.
Find the opportunities
Where the gaps are between what you offer and what people seek.
Pick the right channels
Based on the opportunity and the numbers, not on habit.
Measure what happens
Calls, forms, bookings and sales, set up before spending starts.
Keep improving
Drop what is not earning its place, do more of what is.
the other half
Marketing gets them there. The website does the rest.
Better marketing gives your website the right visitors. A better website gives your marketing somewhere worth sending them. We work on both.
Marketing
This page
SEO & search visibility
AI search & visibility
Paid advertising
Digital marketing
Websites
Design · Build · Ecommerce
Design & development
Ecommerce
Shopify & WooCommerce
More on websites
Two ways to start
NOT SURE WHERE TO START?
If you already know what you need, let's talk. If you're not sure where the biggest opportunity is, we can take a look at what you're doing now and help work out where to start.
What the review covers
Search & AI visibility
Paid opportunity
Website & conversion
Tracking & measurement