Who we are
We're StuLane. Hello.
We build websites and look after marketing for businesses across the UK. We’ve been doing it for a long time, we care about getting it right, and when a job needs extra expertise we bring in specialists we’ve worked with for years.
We’re particularly at home in automotive and motorsport, but the same approach applies whatever the business: understand what you’re trying to achieve, work out what could perform better, and get on with improving it.
Our story
How we got here
StuLane grew out of a long-standing obsession with websites, technology and making things work better. After more than ten years working in IT and building websites alongside it, StuLane became the main focus in 2014.
A passion for cars and motorsport naturally led to working with race teams, championship organisers, automotive specialists and performance brands. Those relationships shaped a lot of what StuLane is today.
Since then, the work has grown well beyond websites. We now help businesses with e-commerce, search visibility, paid advertising, content and ongoing digital marketing, bringing in trusted specialists when a project needs them.
ESTABLISHED 2014
Over a decade of StuLane
20+ YEARS
Building websites
Today
Websites, e-commerce & digital marketing
Why we do it
We genuinely enjoy helping businesses grow
We like getting to know how a business works, what it wants to achieve and where things could be working harder.
Sometimes that's a new website. Sometimes it's improving search visibility, running paid campaigns or fixing an e-commerce problem. Usually, it's a combination of things working together.
The important bit is that what we do has a purpose. Better visibility, more enquiries, more sales or simply a better experience for your customers.
We're always looking for the next improvement
It's a bit of an occupational hazard. Show us a website and we can't help running through the same questions:
What could be clearer?
Where are customers dropping off?
What are competitors doing that we're not?
Where could visibility improve?
What would win one more enquiry?
Part of the story
Cars, racing and a lot of websites
Cars and motorsport have always been a big part of StuLane, so it's probably no surprise that we've ended up working with race teams, championships, performance specialists and automotive businesses.
Being genuinely interested in the industry helps. We understand the audience, we know the language and we're usually quite happy talking cars for considerably longer than necessary.
It's not the only sector we work in, but it's certainly where we feel most at home.
Meet the team
The people behind StuLane
A core team backed by trusted specialists we've worked with for years, giving us the flexibility to bring in the right people for each project.
Managing Director
Stu Lane
Ever since he charged downhill on a toy tractor aged three, Stu’s had a thing for cars, motorsport and technology. He’s been building websites for over 20 years and has run StuLane full-time since 2014.
These days he spends most of his time with clients, planning projects and finding ways to help businesses get more from their websites and marketing. He’s still a regular at race circuits whenever he gets the chance.
Project Manager & Developer
Nick Shaw
Nick has around 20 years’ experience in web development and manages projects from the initial planning through to launch. He’s the person making sure everything works as it should, keeping projects on track and picking up the details that are easy to miss.
Outside work, he’s usually keeping up with the latest technology or watching Formula 1.
Designer
Jack Howell
Jack looks after branding and design, helping our clients create websites that properly reflect their businesses. He’s particularly good at taking something complicated and making it look clear, professional and easy to use.
If your business has moved on but your website hasn’t kept up, Jack’s usually the person to sort that out.
Social Media Manager
Shona Williamson
Shona looks after social media for our clients, from planning content and managing accounts to running Facebook and Instagram advertising.
She’s worked in marketing and advertising for years and knows how to create content that feels right for the business while giving people a reason to get in touch.
Copywriter & Journalist
Juliet England
Juliet is our copywriter and journalist and has worked with StuLane for well over eight years. She’s written for all sorts of businesses, covering everything from website content and articles to email campaigns and press releases.
Her job is to make sure the words sound right for the business, explain things clearly and give people something worth reading.
Long-term relationships
We like growing with our clients
The best relationships are the ones that develop over time.
We get to know the business, understand what matters and become people our clients can rely on when they need something done.
Some of our clients have been with us for years, and we're proud that many of those relationships have grown along with their businesses.
★★★★★
We've worked with StuLane for more than ten years, and they've helped our business grow significantly in that time.
Oakfield Estate Agents
★★★★★
StuLane always deliver, and nothing is ever too much trouble.
Aaron Reeve · AReeve Performance
“I have used this company for my websites and IT problems for a number of years and have always found them proactive and very knowledgeable. Highly recommended”
p johnson
Google review
No pressure at all
Come and say hello
If you've got a website, a marketing problem, or just an idea you want to talk through, give us a shout. We're friendly, and we like this stuff.