SEO & Search Visibility
Get found by the right people
We help businesses improve their visibility in Google by strengthening the technical foundations, content, structure and authority of their websites.
More relevant traffic. Better visibility. More opportunities to generate enquiries and sales.
Rankings are only useful if they bring the right visitors
Appearing for hundreds of terms means very little if none of them are things your customers search for.
Search → Your website → Enquiry / sale
Need the service
Are in the right area
Are researching a purchase
Are comparing providers
Are ready to enquire
Are looking for expertise
Real searches
Different searches. Different intent.
Someone comparing options and someone ready to buy need different pages. The strategy has to reflect that.
Informational
“Best exhaust upgrade for a BMW M2”
Commercial
“BMW performance specialist near me”
Local
“Garage in Eastbourne”
Transactional
“Buy Milltek exhaust online”
Comparison
“Best estate agent in Eastbourne”
SEO is more than keywords
Seven areas
01
Technical SEO
Making sure search engines can crawl, understand and index the site. Nobody sees it, but everything else depends on it.
02
Website structure
Organising services, products and key information clearly, so both people and search engines can find their way around.
03
On-page SEO
Titles, headings, content, internal links and page relevance. Unglamorous, but it's usually what moves a site furthest.
04
Content
Useful pages, guides and resources built around what customers are searching for, not what fills a content calendar.
05
Local SEO
Improving visibility for the geographically relevant searches that bring people through the door.
06
Authority & trust
Reviews, links, citations and mentions on other relevant sites. They're hard to fake, which is exactly why they count.
07
Conversion
Making sure the traffic that arrives has an obvious route to enquire or buy. Visibility without this just costs money.
Content
Content built around what people search for
The aim isn't to produce content for the sake of it. It's to answer real questions and support the searches that lead somewhere commercially. Handily, that's also what makes content worth reading.
Service pages
Location pages
Product & category pages
Guides
FAQs
Advice content
Articles
Comparison pages
Landing pages
Internal linking
Local search
Need to be found locally?
For a garage, an estate agent, an installer or a clinic, most of the valuable searches have a place name attached, whether people type it or not. Local visibility is a different job from national ranking.
Google Business Profile
Local service pages
Location signals
Reviews
Local citations
Map visibility
Consistent details
Local content
National & specialist
Competing beyond your local area?
Specialist suppliers, parts businesses, B2B and multi-location companies compete on depth rather than proximity. That means topic coverage, category structure and genuine authority.
Topic depth
Category structure
Authority
Product visibility
Search intent
Ecommerce
Selling products online?
Ecommerce SEO is a different discipline. Category pages usually carry the commercial demand, and filters can generate thousands of near-duplicate URLs if nobody's watching.
Category architecture
Product pages
Filters & duplication
Product descriptions
Merchant feeds
AI search
Search is changing
Search engines and AI platforms both rely on clear, trustworthy, useful information. Good SEO foundations are also what helps AI tools make sense of a business. It's the same work, just with a new reader.
Content clarity
Authority
Structured information
Brand signals
Trust
Relevance
How we approach SEO
No secret method. Just the obvious things, done in the right order and kept up.
01
Review
The current website, rankings, search visibility and technical setup.
04
Improve
Technical fixes, content, structure, on-page work and authority.
02
Research
What customers are searching for, and where the gaps are.
05
Measure
Visibility and traffic, but mostly enquiries and sales.
03
Prioritise
The changes most likely to make a commercial difference come first.
06
Keep improving
SEO isn't a task you finish. Competitors move, and so does Google.
SEO in practice
Automotive · National & ecommerce SEO
AReeve Performance
Technical foundations, category structure and product content across a workshop-and-parts business competing nationally for specialist search terms.
Local SEO · Two regions
Search visibility across two regions, reviewed every month against the enquiries it brings in.
Long-term SEO
More than ten years of local search work: valuations, listings and steady improvement rather than one big campaign.
No cost, no catch
Not sure where to start?
We can review your current website and pick out what's most likely to be holding your visibility back, then tell you plainly which two or three changes would make the biggest difference.
What we look at
Technical SEO
Site structure
Content & search intent
Local visibility
Internal linking
Competitors
Conversion opportunities
A written summary in plain English, and a call to talk it through if you'd like one.
“Stu has looked after our website and SEO for many years, and recently built our new site as well. Stu provides an amazing service, second to none and is always on hand, so responsive…”
Neil Newstead
Oakfield Estate Agents · Google review (extract)
Low pressure, as ever
Want more of the right people to find you?
Whether you already know where the problems are or want us to take a look first, we can help you work out where the biggest search opportunities are.