Motorsport marketing & web design

Built in the paddock. Built to win.

We're the official digital partner of the MINI CHALLENGE, we build the Britcar website and we're partners of West Surrey Racing. We help championships, teams, drivers and sponsors look like front-runners online, and get more back from every season.

MINI CHALLENGE
Official digital partner
Britcar
Championship website
West Surrey Racing
Partner
How it connects

We know how the paddock works because we're in it

Most web agencies see a race team as just another client. We see the whole chain. A championship needs teams. Teams need drivers. Drivers need sponsors. Sponsors need results they can show the boss. Get one part right and it helps the rest.

That's why our work for one part of the paddock is built to help the others: team sites that show off sponsors properly, driver sites that make teams look good, and championship sites that give partners real exposure.

Championship

Fills the grid and keeps partners happy.

Teams

Fill their seats and run their programmes.

Drivers

Bring the budget and the results.

Sponsors

Pay for it all, and want it to pay back.

Championships

Run the championship everyone wants to race in

Entry forms, calendars, results, driver and team profiles, and partner pages that give sponsors real exposure. We build and look after minichallenge.co.uk and the Britcar website.

Championship websites
Britcar cars at the start at Donington Park
MINI CHALLENGE cars lined up on the grid
Teams

Be the team every driver wants to race for

Your customers are drivers. Show off your results, your drivers and your programmes, and make the next driver want a seat.

Team websites
Drivers

Get noticed. Get backed. Get the drive.

A professional website with your results, your story and a sponsorship pack, so teams and sponsors take you seriously.

Racing driver websites
Racing driver in helmet in the pit lane
Three West Surrey Racing BMWs in sponsor livery
Sponsors

Get more from your motorsport sponsorship

Landing pages, offers, competitions, content and tracking that turn a partnership into leads and results you can show at renewal time.

Sponsorship activation
Beyond the website

Digital marketing that keeps you ahead all season

A great site is the start. We also help motorsport and automotive businesses get found and keep the momentum going between race weekends.

SEO and AI search (AEO)Google AdsSocial mediaEmail newslettersRace reports and contentAnalytics and trackingLanding pagesHosting and support
The StuLane team with clients and partners at Snetterton
Motorsport experience

Already working in the paddock

MINI CHALLENGE
Official digital partner. We build and look after minichallenge.co.uk.
Britcar
We built the championship website and are building the new one for 2027.
West Surrey Racing
Partner of one of the most successful teams in British touring car history.
Teams and performance businesses
Including Tim Sugden Motorsport and A Reeve Performance.
Teams, drivers and championships

Some of the names we've worked with

FAQs

Questions people ask

Do you only work with the MINI CHALLENGE?

No. It's where we work most closely, but we work with championships, teams, drivers and sponsors across UK motorsport.

Can you help sponsors as well as teams?

Yes. We help brands get more from their sponsorship with landing pages, offers, competitions, content and tracking.

Do you do marketing as well as websites?

Yes. SEO, AI search, Google Ads, social media, email and content, for motorsport and automotive businesses.

How much does it cost?

Most motorsport website projects start from around £3,000 + VAT. Championship and sponsorship projects are quoted once we know what you need.

2027 season

Let's get you ahead of the grid

Championship, team, driver or sponsor, the 2027 season is being decided now. Talk to Stu about what you want to win.

Talk to Stu Lane
MD, StuLane
Book a 20-minute call

Pick a time that suits you. A quick chat about your plans, no hard sell.

Choose a time
Send a message

Tell us a bit about what you need and Stu will get back to you.