Get more from your motorsport sponsorship
A logo on a car is a start. We help sponsors, teams and championships turn a partnership into campaigns, content, leads and results you can measure.
Logo on the car. Logo on the website. Now what?
A business spends £10,000, £20,000, £50,000 or more on a championship, team or driver. In return they get a logo on the car, a logo on a website, some hospitality and the odd social post.
Then renewal time comes round and nobody can say what it actually delivered. That's a risk for the sponsor, and for the team or championship that wants to keep them.
It doesn't have to be like that. Motorsport is exciting, it gets people talking and it's great content. It just needs using properly.
Turn exposure into results
- A sponsorship page on your own website
- Partnership announcements
- Race content that ranks on Google
- Hospitality and event promotion
- QR codes on the car and in the paddock
- Offers for competitors and fans
- Competitions
- Email sign-ups
- A content plan for the season
- Race-weekend social posts
- Newsletter features
- Video and photo ideas
- Tracking and analytics
- Campaign reporting
- A season report for renewal
- A case study you can share
What a season could look like
An example of how a sponsor could use a season. Every plan is built around the brand, the budget and who they want to reach.
Announce the deal with a proper page on your own site, a press release and a launch offer.
QR codes on the car and in the paddock lead to an offer page. Social posts and stories from the circuit.
A competition for hospitality or a ride-along, race reports and a newsletter feature for customers.
A report with real numbers: visits, sign-ups, enquiries and sales. Everything you need at renewal.
Works for both sides of the deal
Get something back for your money, with numbers to prove it.
Deliver more for your sponsors than anyone else on the grid, and keep them for next season.
Help your partners get real value, and make renewals an easy conversation.
We sponsor too
Our logo is on the West Surrey Racing touring cars in the BTCC. So we know what a partner wants back from a deal, and what a team or championship needs to deliver.
Some of the names we've worked with
Questions sponsors ask
We don't spend much. Is it worth it?
Often more so. A small sponsorship with a simple offer and some tracking can deliver more than a big one that just sits on the car.
We sponsor a team, not the championship. Can you still help?
Yes. We work with sponsors of championships, teams and drivers.
Do you work with our own marketing team or agency?
Yes. We can plan the motorsport side and hand over to them, or run it alongside them. Whatever works best.
Can you help us decide whether to renew?
Yes. We can review what the deal is delivering now and what it could deliver with a proper plan.
We're a team. Can you help us keep our sponsors?
Yes. Giving sponsors a reason to renew is one of the best things a team can do for next season's budget.
How much does it cost?
It depends on the plan. We start with a chat about the deal and what you want from it, then quote.
Make your sponsorship pay its way
Whether you're the sponsor, the team or the championship, talk to Stu about getting more from the deal in 2027.
Pick a time that suits you. A quick chat about your plans, no hard sell.
Choose a timeTell us a bit about what you need and Stu will get back to you.