Our Work / Performance tuning, servicing & ecommerce
AReeve Performance.
Bringing AReeve's workshop, performance services and online parts store together in one website that's easier to find, easier to use and easier to buy from.
Website Design
Development
SEO
Ecommerce
Client
AReeve Performance
Sector
Automotive performance
Services
Design · Build · SEO · Ecommerce
Platform
WordPress
Ongoing support
Yes
A specialist workshop with two businesses on one website.
AReeve Performance specialises in performance tuning, upgrades and servicing, alongside a growing online parts business. That means the website has two very different jobs to do.
Someone looking to book their car in needs a very different journey from someone looking for a particular part. The challenge was making both easy, without either side of the business getting in the other's way.
01 Homepage
01
One site, two clear journeys
We made the two main journeys clear from the start: book work with the workshop or browse and buy parts. Whichever route someone takes, it's easy to move between the two.
02
Design that matches the standard of the work
The workshop, cars and people behind AReeve are a big part of what makes the business credible, so we made real photography central to the site. The design lets the work speak for itself, while the page structure was built with search visibility in mind from the start.
02 Parts catalogue
03 Enquiry journey
The business
The photography is the argument.
AReeve has the cars, workshop, equipment and people to back up what it says. Using the real business throughout the site gives potential customers far more reason to trust it than stock photography ever could.
What the work delivers
A clearer customer journey
Whether someone wants workshop work or parts, it's easier to find the right route and take the next step.
Stronger search visibility
Service and product pages are structured around how customers search, rather than internal terminology.
A better shopping experience
Products are easier to browse, fitment information is clearer and buying takes fewer unnecessary steps.
More trust in the business
Real photography, reviews and a more professional presentation help demonstrate the quality of the workshop before someone ever gets in touch.
04 Service pages
In their words
“Ive been using Stulane now for many projects and they always deliver. Superb knowledge and nothing is too much trouble . I would highly recommend”
Aaron Reeve | AReeve Performance · Google review
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Think we could help your business too?
If you're looking to improve your website, digital marketing or online performance, we'd be happy to have a quick conversation.