Our Work / Workwear retail & ecommerce
Snickers UK.
A decade supporting an online retailer whose website went from one sales channel to the whole business.
Ecommerce
Website Design & Development
SEO & Search Visibility
Paid Advertising
Ongoing Development
Client
Snickers UK
Sector
Workwear retail
Services
Ecommerce · Development · SEO · Google Ads
Ongoing support
Yes, around ten years
When the website becomes the business.
SnickersUK.com sells Snickers Workwear and associated products to customers across the UK. When we started working together, the company ran a physical shop alongside the website.
Over the years the online side grew until ecommerce became the focus, and the business now sells solely online. That changes what the website has to be. It stopped being one channel among several and became the shopfront, the sales team and the till.
01 Homepage
01
Several generations of the same shop
We have built a number of versions of the Snickers UK website over the course of the relationship. An ecommerce site is never really finished. Products change, customers expect more, search behaviour shifts and the business asks different things of it, so the store has been developed and rebuilt rather than left alone.
02
Helping customers find the right product
Workwear buyers usually know roughly what they need, whether that is a particular trouser, a size or a range. The store is organised so they can get to it without wading through everything else, and buy without friction once they have.
02 Product categories
03 Product pages
03
Search and paid advertising alongside it
An online-only retailer needs a reliable way of bringing people in. We work with the business on SEO and Google Ads so its products show up when someone is actively searching for workwear, which is the other half of the same commercial job.
The business
A specialist retailer, selling nationwide.
Snickers UK specialises in Snickers Workwear, supplying professional workwear and associated products to customers throughout the UK.
The move from a shop plus a website to an online-only operation happened over a number of years. We have supported the business through it rather than driven it, developing the store as the commercial priorities changed.
What the work delivers
A store built for its job
The website carries the whole sales operation rather than supporting a shop, and is built accordingly.
Developed, not left alone
Several versions of the site have been built as the business and its requirements have changed.
Two routes to the same customer
SEO and Google Ads both work at getting the products in front of people searching for them.
Products that are easy to find
Structure, navigation and search organised around how workwear customers shop.
Website and marketing together
The same team looks after the store, the organic search visibility and the paid advertising.
A long view
Around ten years of working together means changes are made with the history behind them.
04 Shopping by range
~10 yrs
Working together
One of our longest client relationships
Several
Website generations built
Rebuilt as the business changed
Online
Only sales channel today
Previously a shop alongside the website
In their words
“Have worked with the guys at StuLane for some years now, wouldn’t go anywhere else for work to be done on our website. Always had fantastic service and great results along with value for money. Would highly recommend them.”
Snickers UK | Google review
More work like this
Performance tuning, servicing & ecommerce
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No pitch, no obligation
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