Social media is, of course, a fantastic, highly cost-effective way of promoting your brand. Did you know, for example, that by 2019 it is estimated that there will be around 2.77 billion users of social media worldwide, or that, in
The name you choose for your business has many marketing, branding and web-based implications, so this vital decision needs to be made with great care, since it clearly affect how customers and clients view you. Sometimes, the right name can
Frequency of posting is one of those things that can make or break your social media presence. As you can imagine, it’s not always a desperately easy balance to strike – post too often and you quickly become ignored. Post
The thing about blogs is that they need to be regularly updated to remain relevant to readers and search engine rankings. Finding fresh ideas for new content can seem a challenge, so, if you’re struggling, here are a few things
Online trends come and go, but Instagram, the photo and video-sharing social network service which Facebook owns, and which was launched in October 2010, has stuck around and remains a key part of any brand’s social media arsenal.
You’re almost certainly working with video in some form already. But it could be that you need to redouble your efforts in this important area. And, if you’re not already using this medium, now’s the time to start.
Your logo is a cornerstone of your branding, visually expressing your identity and name to make your organisation memorable. It’s also the first thing people often see of you, and encapsulates your values.