Blog

Stu Lane joins Coopers at Thruxton on the British Touring Car weekend.

Last weekend the MINI CHALLENGE headed to the UK’s fastest race circuit, Thruxton for their second round of the season. They were again supporting the British Touring Car Championship which would normally include huge crowds but this time everyone would be watching the live TV coverage on ITV2.

Stu Lane to return to MINI CHALLENGE with AReeve Motorsport

After over a year away from racing, Stu Lane today has announced his return to the MINI CHALLENGE, this time completing in the highly popular MINI CHALLENGE Trophy Cooper Class. Stu has previously raced in the Cooper S and Open class and has had good success but a switch to the Cooper class was a last-minute decision following a spare seat becoming available with AReeve Motorsport.

Summing up my 2019 race season in EnduroKa and the C1 Race club.

We’ve reached the end of the 2019 race season and I’ve just completed a 500 minute race at Brands Hatch in the EnduroKa. A race which featured 35 cars on the grid and 8 and a half hours of madness in aging ford superminis!

Why you need a logo – and some tips for designing yours

Your logo is a cornerstone of your branding, visually expressing your identity and name to make your organisation memorable. It’s also the first thing people often see of you, and encapsulates your values.

New media partner StuLane.com for VW Racing Cup’s website and social media

British saloon car championship the VW Racing Cup is boosting its online presence in 2019 with the help of media professional and saloon car racer Stu Lane.

Snetterton C1 Endurance race report

The sun was shining as we arrived at the track ahead of our first C1 Race Club four-hour endurance race at Snetterton – a circuit both Stu Lane and Andy Godfrey previously had success on, in fact the last visit in the MINI had got both drivers podiums spots and Stu with a win so we were looking forward to seeing how we performed in the Citroen C1. With our selected Pit Crew James Wakefield & James Manning spannering the car and running the strategies, we felt that we had a good base to enhance our C1 experience.

Top tips for boosting your social media engagement

Social media is, of course, a fantastic, highly cost-effective way of promoting your brand. Did you know, for example, that by 2019 it is estimated that there will be around 2.77 billion users of social media worldwide, or that, in 2017, more than 70% of internet users were online to use a social network? And, clearly, these numbers are growing all the time.

What’s in a name? Tips for what to call your business

The name you choose for your business has many marketing, branding and web-based implications, so this vital decision needs to be made with great care, since it clearly affect how customers and clients view you. Sometimes, the right name can even make all the difference between just getting by and being propelled to success.

What is Pay Per Click?

Put simply, Pay Per Click (PPC) advertising is a way of paying for internet browsers to visit your website. In a PPC campaign, when someone clicks on your ad – you pay the agreed Cost Per Click or CPC from the budget allocated to it. Once the budget has been used up, adverts are stopped until funds are topped up.

How often should you post on Twitter and other social media?

Frequency of posting is one of those things that can make or break your social media presence. As you can imagine, it’s not always a desperately easy balance to strike – post too often and you quickly become ignored. Post too infrequently, however, and your very existence could rapidly be forgotten.