Maximising Revenue Growth with Effective Enquiry and User Tracking

Maximising Revenue Growth with Effective Enquiry and User Tracking

Enquiry and user tracking in the marketing world can be likened to the support and intel that a motorsport team provides to its driver during a race. Just as accurate data and communication are crucial for a driver to make real-time decisions on the track, correct tracking in marketing empowers businesses to make informed choices on their digital journey. It's like having a dedicated pit crew constantly monitoring the race, analysing performance data, and relaying critical information to the driver, ensuring they take the most strategic actions to secure victory. In both cases, data and...

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Motorsport Digital Marketing Agency vs Full-Time Marketing Employee

Motorsport Digital Marketing Agency vs Full-Time Marketing Employee

In the swiftly changing digital landscape, businesses need agile, strategic, and cost-effective marketing solutions. While hiring a full-time marketing employee may seem like an attractive option, choosing a specialist agency like StuLane offers a myriad of advantages and here's why an agency is a more effective choice over full-time employment for your motorsport marketing needs: 1. Broad Range of Expertise: A single full-time employee, no matter how talented, cannot match the range of skills offered by a dedicated agency. StuLane's team boasts over 30 years of combined website development...

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How Artificial Intelligence Can Significantly Boost Your Business Productivity in 2023

How Artificial Intelligence Can Significantly Boost Your Business Productivity in 2023

At StuLane, we're not just a digital marketing agency. We're your strategic partners, offering solutions that empower your business to navigate today's complex, digitised marketplace. One such solution we provide is AI integration. We firmly believe that artificial intelligence (AI) has immense potential to revolutionise businesses, regardless of size or industry. Here, we take a deep dive into the benefits of using AI for businesses, presenting evidence from industry examples and robust statistics. Enhanced Efficiency and Productivity Imagine if your employees could focus more on strategic...

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Understanding What Makes a Website Convert in 2023

Understanding What Makes a Website Convert in 2023

In the bustling digital marketplace, having a website is an essential requirement. But for businesses seeking to compete, not just any website will do. At StuLane.com, a premier full-service digital marketing agency, we believe that your website should be more than a simple virtual business card - it should be a high-performing marketing tool designed to drive and convert leads. In other words, your website should actively turn visitors into customers. But how exactly can a website achieve this? Let's dive in. User-Friendly Interface Website conversion starts with user experience (UX). A...

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NEW: Google Search’s Reviews System – Everything you need to know

NEW: Google Search’s Reviews System – Everything you need to know

As a business owner, you may have noticed that reviews play an increasingly significant role in how your website is perceived by potential customers. Reviews provide social proof, influence buying decisions, and can help your business stand out from the competition. Google's reviews system aims to better reward high-quality reviews, which is content that provides insightful analysis and original research and is written by experts or enthusiasts who know the topic well. As an SEO specialist at Stu Lane digital marketing agency, we can help your business stay ahead of the curve and take...

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Google Core Update March 2023 – What you need to know

Google Core Update March 2023 – What you need to know

In today's digital age, businesses rely heavily on their online presence to attract customers and generate revenue. One of the most important aspects of any online marketing strategy is search engine optimization (SEO), and Google Search is the dominant player in this arena. To stay ahead of the competition, it's essential for businesses to keep up with Google's core updates, which are significant changes made to the search algorithms and systems several times a year. What Are Core Updates? Google's core updates are broad changes made to the search algorithms and systems designed to improve...

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The Benefits of Using Social Media for Your Business in 2023

The Benefits of Using Social Media for Your Business in 2023

Social media has become an essential part of modern business, providing a range of benefits that help companies to connect with customers, promote products and services, and build brand awareness. Here are some of the key benefits of using social media for your business: Connect with customers: Social media allows businesses to engage with customers in a more direct and personal way, providing opportunities to build relationships and loyalty. Build brand awareness: Social media provides a platform to showcase your brand and reach a wider audience, helping to build awareness and recognition...

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E-commerce guide for 2023

E-commerce guide for 2023

We have been successfully building and optimising an extensive list of e-commerce websites for over ten years, so we thought it would be helpful for our clients to have an overview of how to run an e-commerce store in 2023.   In this 2023 e-commerce guide:   What is e-commerce? What types of e-commerce are there? What e-commerce tools are available in? How can I improve my e-commerce business in? Why is SEO so important for e-commerce businesses? E-commerce SEO strategies E-commerce FAQ's     What is E-commerce? E-commerce, also known as electronic commerce, is the buying...

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We’re attending Autosport International Show 2023!

We’re attending Autosport International Show 2023!

As motorsport enthusiasts and industry professionals, we are excited to announce that our team will be attending the Autosport International show in Birmingham next weekend. For those unfamiliar with the event, Autosport International is a must-attend for anyone involved in motorsport. The show brings together the best in motorsport technology, engineering, and business, providing a unique platform for industry professionals to network and discover new opportunities. But it's not just for established players in the industry. Autosport International is also a great place for motorsport...

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SEO: What is structured data and how does it help my business?

SEO: What is structured data and how does it help my business?

What is structured data, and how does it help my business in 2023? Structured data is any data organized in a specific format or structure. It can provide additional context and meaning to data, making it easier for computers to understand and process. Structured data is often used to create rich snippets, special formatting options that can be displayed in search results to make the content more visually appealing and attractive to users. It is also used to provide information about a website to search engines, which can help improve the site's visibility and relevance in search results....

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Google’s 2023 Spam Update Guide

Google’s 2023 Spam Update Guide

Google's 2023 Spam Update Guide Simplified (Rolled-out December 14 2022) Google constantly updates its systems to detect search spam and improve its effectiveness. These updates, refered to as spam updates, are designed to help prevent spam and catch new types of spam using our AI-based system called SpamBrain. If your site experiences a change after a spam update, it's important to review Google's spam policies to ensure you are in compliance. Sites that violate these policies may see a decrease in rankings or may not appear in search results at all. Making changes to your site may help...

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What are the Top Digital Marketing Questions of 2023

What are the Top Digital Marketing Questions of 2023

Top Digital Marketing Questions of 2023 What are the benefits of having a website in 2023? There are many benefits to having a website for your business, including the following: 1. Increased visibility: A website can help increase the visibility of your business, as it can be easily found by potential customers through search engines or by directly entering the website's URL. 2. Increased credibility: Having a professional-looking website can help increase the credibility of your business and make it appear more legitimate to potential customers. 3. Increased accessibility: A website allows...

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Google’s Helpful Content Guide for 2023

Google’s Helpful Content Guide for 2023

Google's Helpful Content Update - A Guide for Businesses in 2023 Google launched the "helpful content update" in December 2022 to ensure that search results include more original, helpful content written by people for people. The update aims to reward better content that provides a satisfying experience for visitors, while content that does not meet visitor expectations will not perform as well. To create successful content with the update, it is essential to focus on creating content for people and not just for search engines and to utilize SEO best practices. Content primarily created for...

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The latest Google updates going into 2023

The latest Google updates going into 2023

What are the latest updates from Google I should know about? Here at StuLane.com, we’re keen that our clients should be noticed by and rank highly with the key search engines, and we work hard to make that possible. A key part of Search Engine Optimisation (SEO) is staying across the latest updates from industry juggernauts such as Google – which we do so you don’t have to! But, equally, we’re keen for our clients to understand these changes and their implications. Google has become well known over the years for its long history of algorithmic alterations, search index changes and refreshes,...

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Championship winning websites that take you to first position

Championship winning websites that take you to first position

After a fantastic weekend at Brands Hatch we would like to say a huge congratulations to our clients Tom Ingram and EXCELR8 motorsport for winning the prestigious British Touring Car Championship in 2022! So, who is Tom Ingram? Tom’s story is truly one of hard work and dedication. Like many before him, Tom started his career in Karting but quickly proved to have such talent that he soon graduated to racing cars in the 2009 Ginetta Junior Championship. By the following year, Tom’s hard work, dedication and excellent teamwork had earned himself the Ginetta Junior Crown. The following few years...

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Stu Lane joins Coopers at Thruxton on the British Touring Car weekend.

Stu Lane joins Coopers at Thruxton on the British Touring Car weekend.

Last weekend the MINI CHALLENGE headed to the UK’s fastest race circuit, Thruxton for their second round of the season. They were again supporting the British Touring Car Championship which would normally include huge crowds but this time everyone would be watching the live TV coverage on ITV2. The Coopers would not disappoint the fans at home and provided a great show. The large grid of 27 cars allowed for very close racing. With up to five cars wide going through corners together and countless overtakes, the racing was very entertaining to watch! Having previously raced in the Cooper S...

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Stu Lane to return to MINI CHALLENGE with AReeve Motorsport

Stu Lane to return to MINI CHALLENGE with AReeve Motorsport

After over a year away from racing, Stu Lane today has announced his return to the MINI CHALLENGE, this time completing in the highly popular MINI CHALLENGE Trophy Cooper Class. Stu has previously raced in the Cooper S and Open class and has had good success but a switch to the Cooper class was a last-minute decision following a spare seat becoming available with AReeve Motorsport. This year the Cooper Class has seen large grids and much interest since becoming a support race for the British Touring Car Championship on alternate weekends to the prestigious JCW Class. The Cooper class...

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Summing up my 2019 race season in EnduroKa and the C1 Race club.

Summing up my 2019 race season in EnduroKa and the C1 Race club.

We’ve reached the end of the 2019 race season and I’ve just completed a 500 minute race at Brands Hatch in the EnduroKa. A race which featured 35 cars on the grid and 8 and a half hours of madness in aging ford superminis! Let’s go back to the beginning of the season and it all started in April with the C1 race club 24 hour at Silverstone. I’d been wanting to complete a 24h race for years and after getting involved in C1 racing in 2018, I knew it was the way to go! We visited Spa in October 2018 to see what the 24h would be like and it didn’t disappoint, the sheer number of cars, crazy...

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Why you need a logo – and some tips for designing yours

Why you need a logo – and some tips for designing yours

Your logo is a cornerstone of your branding, visually expressing your identity and name to make your organisation memorable. It’s also the first thing people often see of you, and encapsulates your values. Think of the Nike swoosh, Apple’s bitten fruit, the twin-tailed mermaid or the siren of a High Street coffee giant and the golden arches of a certain fast-food chain. With such immediate recognition, it’s hardly surprising that multinationals are prepared to spend millions on their logos. You don’t have to spend billions. But expect yours to gain power and meaning over time, rather than...

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New media partner StuLane.com for VW Racing Cup’s website

New media partner StuLane.com for VW Racing Cup’s website

British saloon car championship the VW Racing Cup is boosting its online presence in 2019 with the help of media professional and saloon car racer Stu Lane. Stu Lane, who already looks after numerous motorsport teams, drivers and race series, will be assisting with the VW cup’s website, SEO and social media. He said: “This series has been around since 2000, and is widely regarded as one of the most exciting series around, supporting the British GT Championship across the UK. “This is a superb chance to work with Stewart and Nicki Lines on the VW Racing Cup and the Touring Car Trophy. There...

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Snetterton C1 Endurance race report

Snetterton C1 Endurance race report

The sun was shining as we arrived at the track ahead of our first C1 Race Club four-hour endurance race at Snetterton - a circuit both Stu Lane and Andy Godfrey previously had success on, in fact the last visit in the MINI had got both drivers podiums spots and Stu with a win so we were looking forward to seeing how we performed in the Citroen C1. With our selected Pit Crew James Wakefield & James Manning spannering the car and running the strategies, we felt that we had a good base to enhance our C1 experience. The C1 is essentially a standard road car which has been made safer using a...

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Top tips for boosting your social media engagement

Top tips for boosting your social media engagement

Social media is, of course, a fantastic, highly cost-effective way of promoting your brand. Did you know, for example, that by 2019 it is estimated that there will be around 2.77 billion users of social media worldwide, or that, in 2017, more than 70% of internet users were online to use a social network? And, clearly, these numbers are growing all the time. So, these days, any sort of digital marketing plan without a social media element is unthinkable. But, equally, you need to reach and engage with your audience more effectively than your competitors do. Quality content is important, but...

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What’s in a name? Tips for what to call your business

What’s in a name? Tips for what to call your business

The name you choose for your business has many marketing, branding and web-based implications, so this vital decision needs to be made with great care, since it clearly affect how customers and clients view you. Sometimes, the right name can even make all the difference between just getting by and being propelled to success. Think about whether you want a name that sums up what you do, or whether you’d prefer something a bit more abstract. Consider also the brand values you want to sum up in the title – traditional quality or something more modern? (Going for something too trendy or...

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What is Pay Per Click?

What is Pay Per Click?

Put simply, Pay Per Click (PPC) advertising is a way of paying for internet browsers to visit your website. In a PPC campaign, when someone clicks on your ad - you pay the agreed Cost Per Click or CPC from the budget allocated to it. Once the budget has been used up, adverts are stopped until funds are topped up. Clearly, this is a way of driving traffic to your website. With a campaign, you can rank your business on relevant keywords so you’re easily found by your target audience. As with anything, know your goals in advance and what you want to achieve before you start on PPC. Do you want...

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How often should you post on Twitter and other social media?

How often should you post on Twitter and other social media?

Frequency of posting is one of those things that can make or break your social media presence. As you can imagine, it’s not always a desperately easy balance to strike – post too often and you quickly become ignored. Post too infrequently, however, and your very existence could rapidly be forgotten. The Facebook twice a day rule For any business with 10,000 or more followers, twice-daily posting on Facebook is the best way of maximising clicks and engagement. Where you have fewer followers, the choice may well be between engagement and clicks to your website.  Two posts a day in this case...

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Best ideas for sourcing content for your blog

Best ideas for sourcing content for your blog

The thing about blogs is that they need to be regularly updated to remain relevant to readers and search engine rankings. Finding fresh ideas for new content can seem a challenge, so, if you’re struggling, here are a few things to try out: Conference schedules or agendas When there are important industry conferences or similar events happening in your sector, mine the agendas for these to source topics for your blog. Even if you don’t attend in person, you can find details online. Develop a theme from a list post Have any of your previous posts taken a list format? If so, they are probably...

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Top tips for getting the most out of Instagram for your business

Top tips for getting the most out of Instagram for your business

Online trends come and go, but Instagram, the photo and video-sharing social network service which Facebook owns, and which was launched in October 2010, has stuck around and remains a key part of any brand’s social media arsenal. The good news is that there are plenty of things you can do to boost your visibility and improve the quality of your posts, however many followers you have. Consistency Make sure you post every few days, otherwise you could end up being forgotten about. It shouldn’t be hard, however, to get into the habit and routine of posting regularly. Be nice! Be genuine, warm...

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Why you can’t ignore video in digital marketing

Why you can’t ignore video in digital marketing

You’re almost certainly working with video in some form already. But it could be that you need to redouble your efforts in this important area. And, if you’re not already using this medium, now’s the time to start. There are several reasons why you need to harness the power of video in your digital marketing efforts. Firstly, we’re hardwired as humans to give video attention – it’s the way our brains function. We can’t help but be drawn to images, especially moving ones. So, with video, you’ll always have a captive audience. The other good news is that video can improve your rankings with...

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