Social media is, of course, a fantastic, highly cost-effective way of promoting your brand. Did you know, for example, that by 2019 it is estimated that there will be around 2.77 billion users of social media worldwide, or that, in 2017, more than 70% of internet...
The name you choose for your business has many marketing, branding and web-based implications, so this vital decision needs to be made with great care, since it clearly affect how customers and clients view you. Sometimes, the right name can even make all the...
Put simply, Pay Per Click (PPC) advertising is a way of paying for internet browsers to visit your website. In a PPC campaign, when someone clicks on your ad – you pay the agreed Cost Per Click or CPC from the budget allocated to it. Once the budget has been...
