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SUPPORTING A TEAM WITH DECADES OF CHAMPIONSHIP HERITAGE

West Surrey Racing (WSR)

BTCC | Motorsport Heritage | Team Website | Ongoing Digital Support

West Surrey Racing (WSR) is one of the most established and successful teams in British motorsport, with decades of racing heritage across multiple championships — including sustained success at the highest level of the BTCC.

StuLane’s relationship with WSR is built on long-standing paddock connections. Stu has known Team Manager Carl for many years, including when Carl helped run one of Stu’s MINIs during his time competing in the MINI CHALLENGE.

When WSR’s web contract came up for renewal, Carl approached StuLane about supporting the team’s digital presence — an opportunity we were proud to accept.

Stu and Nick done a fantastic job of designing and launching our new website. The work was done in no time at all, they done a great job of communicating with us throughout, and we are really happy with the end product.
Carl, Team Manager, West Surrey Racing

OBJECTIVES

Delivering a Platform Worthy of a Championship Team

For a team with WSR’s heritage, the website needed to:

  • Reflect their long-standing motorsport pedigree
  • Showcase current drivers and programmes
  • Highlight sponsor partnerships
  • Provide race news and updates
  • Maintain a professional, authoritative tone
  • Perform reliably under high traffic during race weekends

The platform needed to match the professionalism and performance standards seen on track.

HERE’S HOW WE DELIVERED UPON THOSE OBJECTIVES:

Team Website Development & Refresh
We designed and launched a modern, performance-focused website that:

  • Showcases current championship campaigns
  • Highlights team history and achievements
  • Provides structured driver and partner visibility
  • Supports media updates and race news
  • Delivers strong performance and reliability

The design balances heritage with modern presentation — ensuring WSR’s legacy is honoured while remaining contemporary.

Sponsor & Partner Integration
For a championship-winning team, sponsor presentation is critical.

The platform ensures:

  • Clear partner visibility
  • Professional brand alignment
  • Structured commercial presentation
  • Seamless integration of sponsor media

The website acts as both a promotional tool and a commercial support platform.

Ongoing Performance & Support
Our relationship with WSR is ongoing.

We continue to work with the team to:

  • Optimise site performance
  • Maintain reliability during race weekends
  • Update content across seasons
  • Ensure the website performs as well as their cars on track

This long-term support reflects trust and consistency at the highest level of UK motorsport.

RESULTS

A Digital Platform That Matches Championship Standards
Since launch, WSR’s website now provides a professional, high-performance digital presence that reflects their standing in British motorsport.

Key outcomes include:

  • A modernised platform aligned with the team’s championship pedigree
  • Clear, structured visibility for sponsors and commercial partners
  • Reliable performance during high-traffic race weekends
  • Streamlined content updates across race meetings and seasons
  • A strengthened digital presence befitting one of the BTCC’s most established teams

The website now supports WSR not just as a communications tool, but as a commercial asset — reinforcing credibility with partners, media and fans alike.

For West Surrey Racing, StuLane delivers a digital platform that reflects decades of championship heritage — built on trust, paddock relationships and a shared commitment to performance.

MORE OF OUR WORK

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