StuLane Sponsors West Surrey Racing (WSR) – Driving Digital Excellence in British Touring Cars

At StuLane, we’re proud to announce our continued official sponsorship of West Surrey Racing (WSR) – one of the most successful and iconic teams in the British Touring Car Championship (BTCC).

This exciting partnership marks a natural step forward in our long-standing involvement within the motorsport industry. With over 15 years of experience in website development, digital marketing and design, our team has worked alongside leading names in motorsport – and now, with WSR, we’re putting our passion for performance and innovation right where it belongs: on the grid.

Why WSR?

Founded in 1981, WSR has earned its place as one of the most respected teams in British motorsport. With multiple BTCC titles and a legacy built on precision, performance and professionalism, their values align perfectly with what we stand for at StuLane.

WSR’s commitment to excellence both on and off the track reflects our own approach to every project. From high-performance websites to cutting-edge digital strategies, we work with motorsport brands to ensure they’re always running at the front of the pack.

What This Partnership Means

Through our sponsorship, StuLane is supporting WSR both visually and digitally. You’ll spot our branding on the BMW 330e M Sport cars piloted by some of the BTCC’s most recognisable names.

But this partnership isn’t just about stickers on a car – it’s about shared expertise and collaboration. We’re providing ongoing digital support to WSR, from bespoke website development and SEO to social media strategies and brand activation. Our goal is to help expand WSR’s digital presence and enhance fan engagement throughout the 2025 BTCC season.

Bringing Motorsport Brands to the Forefront

At StuLane, we don’t just work in motorsport – we live it. Over the years, we’ve delivered tailored digital solutions for a range of teams, sponsors, and suppliers across the racing world. This includes:

• Bespoke Website Development – Fast, mobile-optimised, and built to perform.
• Motorsport SEO Strategies – Helping your brand get seen by the right audience.
• Social Media & Content Creation – Creating fan-first engagement across all platforms.
• Design & Branding – From race liveries to sponsor decks, we bring your brand to life.
• E-commerce Integration – Selling merchandise or team gear? We build it to convert.

With WSR, we’re excited to take our motorsport services to the next level and continue pushing boundaries – just like they do every race weekend.

Let’s Race Forward Together

Whether you’re a BTCC fan, a motorsport brand, or an ambitious sponsor looking to raise your digital game, StuLane is your full-service digital marketing partner. Our work with WSR is just one example of how we combine passion and performance to create real, measurable results in the motorsport world.

Want to know more about our work in motorsport? Get in touch with our team today.