OBJECTIVES
Elevating a Champion’s Digital Presence
For a driver competing — and winning — at BTCC level, presentation must match performance.
The objectives for Tom’s website were to:
- Create a premium personal brand platform
- Showcase championship achievements
- Support sponsor visibility and activation
- Provide a hub for media, news and updates
- Engage fans with professional content
- Reflect his position as a leading figure in UK motorsport
The platform needed to feel elite, structured and commercially aligned.
HERE’S HOW WE DELIVERED UPON THOSE OBJECTIVES:
Premium Driver Website Build
We developed a dedicated website featuring:
- Career overview and championship history
- Highlighted BTCC achievements
- Sponsor recognition and visibility
- Professional media integration
- News and updates
- Contact and partnership pathways
The design focused on clarity, performance and strong visual impact — ensuring the site reflected Tom’s championship pedigree.
Sponsorship & Commercial Alignment
At BTCC level, sponsor relationships are critical.
The platform was structured to:
- Provide prominent sponsor visibility
- Support commercial conversations
- Reinforce brand alignment
- Act as a professional hub for partners
The website supports not just fan engagement, but ongoing commercial relationships.
Integrated Motorsport Ecosystem
With StuLane also supporting EXCELR8 Motorsport — multiple BTCC champions — this project demonstrates our embedded presence within the BTCC paddock.
Working with both team and champion driver reinforces our position as a trusted digital partner at the highest level of UK motorsport.
RESULTS
Tom now benefits from:
- A premium digital presence befitting a double BTCC champion
- Stronger sponsor presentation
- Centralised media and brand control
- A professional platform supporting both fans and commercial partners
The project reflects StuLane’s capability to deliver at elite championship level.
