OBJECTIVES
Creating a Platform to Attract Sponsorship
The primary goal was to provide Jade with a professional digital platform that would:
- Elevate her brand presentation
- Showcase her racing in the Fiesta Championship
- Provide a clear sponsorship proposition
- Offer a central hub for partners and supporters
- Strengthen her commercial credibility
The website needed to help move conversations forward with potential backers.
HERE’S HOW WE DELIVERED UPON THOSE OBJECTIVES:
Sponsored Driver Website Build
As part of our ambassador support, we developed a dedicated website including:
- Driver biography and career overview
- Championship information and updates
- Professional imagery
- Sponsor recognition
- Clear contact pathways
The platform positioned Jade professionally within the paddock and beyond.
Sponsorship-Focused Structure
The website was structured specifically to:
- Highlight existing partners
- Demonstrate brand alignment opportunities
- Provide an overview of her racing programme
- Act as a digital portfolio when approaching sponsors
This ensured the site functioned as a commercial asset — not just an information page.
Brand Ambassador Alignment
As a StuLane ambassador, Jade represented the crossover between:
- Motorsport performance
- Professional presentation
- Digital credibility
Supporting her career reinforced our commitment to grassroots and emerging talent within UK motorsport.
RESULTS
Jade benefited from:
- A professional online presence
- Stronger sponsorship positioning
- Increased credibility within the Fiesta paddock
- A central hub to support commercial discussions
The partnership reflects StuLane’s continued investment in developing and supporting racing talent beyond just digital delivery
