OBJECTIVES
Creating a Brand That Works On and Off Track
Our goals for Dan Rowbottom’s website were:
- Elevate his personal brand to reflect his position within BTCC.
- Provide clear, structured sponsorship information for potential partners.
- Create a platform that engages fans and supports merchandise sales.
- Use high-quality media to differentiate him from other drivers.
- Ensure the website is fast, mobile-optimised and built for ongoing updates.
This wasn’t just about aesthetics — it was about building a commercial tool to support Dan’s career trajectory.
HERE’S HOW WE DELIVERED UPON THOSE OBJECTIVES:
High-Impact Visual Experience
Working alongside Momentum Social and renowned motorsport photographer Jakob Ebrey, we ensured the site was powered by elite-level imagery and media.
The homepage intro video immediately draws visitors in — capturing the energy, atmosphere and intensity of BTCC racing. It sets the tone within seconds and positions Dan as a serious professional competitor.
Strong visual storytelling was central to the build.
Sponsorship-Ready Infrastructure
We structured the site to provide:
- Clear sponsorship information
- Career highlights and racing history
- Media galleries
- News and updates
- Contact pathways for commercial enquiries
The platform acts as a professional portfolio — ready to support sponsorship conversations at any time.
Integrated Merchandise Capability
The website includes a fully integrated merchandise solution, allowing Dan to monetise fan engagement directly.
Clean product layouts, secure checkout and brand-aligned design ensure the store complements — rather than distracts from — his professional image.
RESULTS
A Platform That Supports Career Growth
Dan Rowbottom now benefits from:
- A visually powerful digital presence aligned with BTCC standards
- A centralised hub for fans, sponsors and partners
- A professional platform to support commercial discussions
- Integrated merchandise sales
- A future-ready website built for evolving brand growth
The site captures the personality and performance of Dan as a driver — while functioning as a serious commercial asset behind the scenes.
