StuLane is proud to announce its official membership of the Performance Automotive Aftermarket Association (PAAA), the leading trade body representing the UK’s performance automotive aftermarket sector.
The PAAA plays a vital role in supporting and protecting the interests of businesses operating within the performance and tuning industry, advocating for responsible modification, high standards and fair legislation. StuLane’s membership signals a deeper commitment to supporting brands within this specialist and highly regulated market.
Founded by Stu Lane, the agency works with ambitious businesses to deliver strategic marketing, lead generation and brand growth. With experience supporting automotive and performance-focused brands, joining the PAAA strengthens StuLane’s alignment with the sector and reinforces its long-term commitment to the industry.
“The performance aftermarket sector is full of innovative, passionate businesses doing exceptional work,” said Stu Lane, Director of StuLane Marketing. “Joining the PAAA allows us to contribute more actively to the industry, support its members and ensure our marketing strategies remain aligned with both regulatory developments and responsible messaging.”
It is great to have StuLane become a member of the PAAA as they are able to bring insight into the digital world within the automotive industry. They will be able to show companies how to improve their existing online presense while showing members the services StuLane can provide for them. We look forward to seeing them at the meetings and their support helps keep our industry safe and grow.
– Mathew Bedworth, PAAA
As a member of the PAAA, StuLane will engage with fellow manufacturers, distributors and tuning specialists across the UK, contributing insight into digital strategy, brand positioning and customer acquisition within the automotive performance space.
StuLane looks forward to collaborating with PAAA members and supporting the continued growth and professionalisation of the UK performance aftermarket sector.
Stu and I met on the track racing together about ten years ago, and we’ve worked closely ever since. He’s been involved in British Touring Cars and has genuine hands-on experience in motorsport, so his understanding of the performance automotive industry runs deep. Today, StuLane manages all of our marketing, and that real-world background makes a difference — they understand the sector properly, not just from the outside. They’re a strong addition to the PAAA and will be a valuable asset to the group.
– Aaron Reeve, AREEVE Performance, PAAA Member
