At a Glance
- The Championship required a fast solution, unexpectedly, mid-season
- Working with Championship Stakeholders StuLane.com were able to keep the site updated
- Content was divided into individual ‘Classes’ so competitors could find key information quickly
The MINI CHALLENGE Championship was created in 2002 featuring two separate class’s, each to run in their respective Championships. The MINI CHALLENGE Trophy features the MINI Cooper R50, with a naturally aspirated engine which has been popular in the Championship from the start. Since 2020, this Class has supported the British Touring Car Championship and the British Truck Racing Championship in some of it’s race weekends and has grown hugely in popularity, often seeing grid sizes of over 30 cars and many top drivers have raced in this class’s history.
The ‘top-level’ Class is the MINI CHALLENGE which began in 2015 is the JCW Class. It features the modern Turbocharged F56 MINI and, since 2020 has been part of the support package for the British Touring Car Championship. This gives the MINI CHALLENGE a large following and being a single-make series, attracts the best drivers and teams. Many drivers see the Championship as a stepping stone onto British Touring Cars.
In 2016, while Stu Lane was racing in the MINI CHALLENGE, the Championship was having ongoing difficulties with their current website provider; this presenting a fantastic opportunity for the business.
The season was already well underway so a solution was needed to be thought of quickly and implemented straight away.
The website was outdated and competitors were unhappy with being unable to find key information required.
The site looked tired and had not been developed to match the new MINI CHALLENGE image which was in-line with MINI UK. Ultimately, the site needed to look more professional and be kept up to date.
The website design brief was to be similar to the MINI UK brand image and provide areas for all of the relevant information about the championship. Being personally involved in the Championship was a great advantage and it allowed us to include all of the necessary information needed by working directly with the photographers, drivers and teams. This meant we were able to quickly build the site to a design that mirrored the MINI UK branding whilst also including all the Championship information.
In 2020, the site was given an overhaul with a new design to focus heavily on the news areas of the site and we’ve continued to develop the site whilst keeping the content updated. Working with the Championship, we keep the site in line with the ever-changing brand and, most importantly, up-to-date.
“We’ve worked with Stu for 7 years since his team completely transformed our MINI CHALLENGE website and I can’t recommend them enough!
What really makes them stand out is how responsive they are, they are always on-hand and quick to assist when needed or give advice. We never have to worry about chasing up emails or unanswered calls – that kind of customer service allows us to look great to both new and existing clients.
Their breadth of experience is huge and saves us hours of work, assisting our team with email campaigns and even looking after all our social media platforms. They also implemented a new way of managing driver entries which hugely reduces our admin time and is much more user friendly for the driver’s – it’s win win!
I have no doubt that our working together has a long future ahead and I could not recommend them enough.”
– Antony Williams, Championship Promoter