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How often should you post on Twitter and other social media?

Frequency of posting is one of those things that can make or break your social media presence.

As you can imagine, it’s not always a desperately easy balance to strike – post too often and you quickly become ignored. Post too infrequently, however, and your very existence could rapidly be forgotten.

The Facebook twice a day rule

For any business with 10,000 or more followers, twice-daily posting on Facebook is the best way of maximising clicks and engagement. Where you have fewer followers, the choice may well be between engagement and clicks to your website.  Two posts a day in this case will result in around 50% fewer clicks per post, but posting no more than five times a month nearly doubles numbers of clicks per post.

Tweet your heart out

Studies have found that, as with Facebook, optimal numbers of tweets per day depends on what you want to achieve. To optimise engagement per tweet, post up to five times daily. But, to generate more total responses, tweeting even dozens of times a day seems to produce no adverse effects.

Be aware, however, that time spent tweeting is a distraction from your core business. So bear this in mind, or seek help for your social media output from a digital marketing agency.

As a happy medium, tweeting up to five times a day is fairly quick, boosts audience engagement and allows you to focus on running your business.

Insta fame and fortune?

Finally, when it comes to Instagram, interestingly, posting consistency has more impact than frequency. If you suddenly go from 20 posts daily to a few a week, followers start to drop off and you will reduce per-post engagement. So post what you feel able to – and stick to it.

So, really, ‘ideal’ frequency depends on individual aims and how much time you can commit. Alternatively, leave all you accounts to us and you won’t have to worry about any of it!