New media partner StuLane.com for VW Racing Cup’s website

British saloon car championship the VW Racing Cup is boosting its online presence in 2019 with the help of media professional and saloon car racer Stu Lane. Stu Lane, who already looks after numerous motorsport teams, drivers and race series, will be assisting with...

Snetterton C1 Endurance race report

The sun was shining as we arrived at the track ahead of our first C1 Race Club four-hour endurance race at Snetterton – a circuit both Stu Lane and Andy Godfrey previously had success on, in fact the last visit in the MINI had got both drivers podiums spots and...

Top tips for boosting your social media engagement

Social media is, of course, a fantastic, highly cost-effective way of promoting your brand. Did you know, for example, that by 2019 it is estimated that there will be around 2.77 billion users of social media worldwide, or that, in 2017, more than 70% of internet...

What’s in a name? Tips for what to call your business

The name you choose for your business has many marketing, branding and web-based implications, so this vital decision needs to be made with great care, since it clearly affect how customers and clients view you. Sometimes, the right name can even make all the...

What is Pay Per Click?

Put simply, Pay Per Click (PPC) advertising is a way of paying for internet browsers to visit your website. In a PPC campaign, when someone clicks on your ad – you pay the agreed Cost Per Click or CPC from the budget allocated to it. Once the budget has been...