Few things matter as much to your online presence as having a unique, bold and engaging website design that tells your brand’s story visually while setting you apart from the competition.
Modern websites need to be user and mobile-friendly and swift and straightforward to navigate. Visitors will click away from your website incredibly quickly if they can’t find what they need to know immediately or if a website looks uninspiring or is tricky to read.
For Racing championships, it’s important that the site is kept up to date and accurate. We’ve spent a long time researching and implementing the information on the MINI CHALLENGE UK site to ensure it’s got the right content for existing drivers, sponsors and potential drivers.
The championship points system is crucial to any race series. This is updated after every race and automated to ensure the points are correct and up to date. We also add regular articles to the site and ensure the information is current as we move through the season.
Social media is a huge platform for race championship organisers. It acts as a great tool to draw in new drivers, fans and sponsors into the championship. We help to ensure that the posts are informative, interesting and reach an a target audience.
We can assist championship organisers with social media management both during race weekends and between them.
Video content is becomming increasingly popular on social media channels and for MINI CHALLENGE we’ve been producing video content which can be quickly uploaded and shared throughout race weekends.
We tag drivers and teams when adding this type of content which quickly increases the reach of the posts.
ABOUT STU LANE
Stu has been helping businesses with their technology since 2006 and has a passion for Motorsport.
Coming from an IT background, he’s got a lot of knowledge about the systems used to hold websites and has been building websites for over ten years.
He’s managed to combine his skills with his interests by specialising in the Motorsport industry. Stu’s love of the sport takes him all over the UK to various race circuits to provide support for Drivers, Teams and Organisers.
He’s also a keen racer, moving from karts into cars in 2016. Since then he’s been competing in the MINI CHALLENGE as and when he can fit it in.
If you’d like to know more about how he can help you, please get in touch.